About Us

Behind The QSM

The QSM is the result of two years of collaboration between Dr. Lani Watson of The University of Oxford, Ian Robson of Success Methods and The University of Edinburgh

Our Mission

We have simple mission. We want to improve the way the world uses questions. Our initial focus was the development of the Questioning Strengths Assessment (QSA), our validated self-report tool for assessing questioning strengths.

The QSA now forms part of The QSM – a complete method for better questioning.

Who We Are

The QSM is the result of two years of collaboration between Dr. Lani Watson of The University of Oxford and Ian Robson of Success Methods. Our shared interest in the power of questions combined with our passionate belief that the value of good questioning is too often overlooked has been the driving force behind our partnership.

Dr. Lani Watson

Dr. Lani Watson

Co-Founder

Lani is a philosopher at the University of Oxford. She has established academic expertise in the practice of questioning over the past 10 years, and has published and presented widely on this topic. She has worked with numerous organisations to help develop and implement better questioning.

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Ian Robson

Ian Robson

Co-Founder

Ian has over 30 years experience gained at some of the world’s most admired organisations. He has led numerous large teams of customer facing professionals. Asking better questions has been at the heart of his approach to delivering successful outcomes for his customers and team members.

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