Unbeatable Surveys

Create Highly Effective Surveys With Powerful Questions.

We use surveys to gather insights. Those insights lead to decisions. Great surveys generate deep, actionable insights that lead to informed decisions.

A white survey form with yellow selection options
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Gather Insights
Effective surveys lead to deep, actionable insights
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Build A Picture
The better the data, the clearer the picture
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Make Decisions
Great surveys empower more meaningful decisions
Effective surveys lead to deep, actionable insights
Millions of surveys are taken every year. They are a tool for organisations to gather insights about everything from employee welfare and workplace culture to customer experiences and market trends.
The better the data, the clearer the picture
Based on the multiple rich data-points produced by great surveys, organisations can build a clear and comprehensive picture of actual or expected performance in any number of important areas.
Great surveys empower more meaningful decisions
Ultimately, surveys help to make informed decisions by revealing both strengths and weaknesses, confirming where performance is good and identifying areas for improvement and change.
Equality, Diversity, and Inclusion (EDI) Workplace Culture Employee Satisfaction Hybrid-Working Patterns Mission, Vision, and Values Recruitment and Retention Customer or User Experience Customer Satisfaction Market Trends Product Testing and Development Opinion Polls New Hire Feedback Equality, Diversity, and Inclusion (EDI) Workplace Culture Employee Satisfaction Hybrid-Working Patterns Mission, Vision, and Values Recruitment and Retention Customer or User Experience Customer Satisfaction Market Trends Product Testing and Development Opinion Polls New Hire Feedback
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WHY ARE YOU CREATING THE SURVEY?
Highly effective surveys start by capturing the respondent’s attention and focusing on a small number of key outcomes. We help you identify and target these outcomes.
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WHAT DO YOU NEED TO FIND OUT?
Great questions are at the heart of effective surveys. We train you to use practical, research-based techniques to generate powerful questions aligned to your outcomes.
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HOW DO YOU OPTIMISE YOUR SURVEY?
For maximum effect your questions will use carefully matched answer options. They will also be ordered correctly. Questioning strengths will guide us through this final step.
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HOW WILL YOU ACT ON THE DATA?
The best surveys provide a clear and comprehensive picture to inform decision-making. Our process for survey development generates accurate and actionable results.
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I had the pleasure of taking part in our questioning workshop earlier this year. The pre workshop questionnaire was a fantastic tool to analyse my own strengths and weaknesses alongside comparing them to those of my colleagues in order to learn how to support each other and make projects more efficient whilst increasing synergy in the team.
Mu-Hamid Pathan
Mentor, Leicester Children's Council

What We Do

We help you create great surveys using our unique, research-based framework, The Questioning Strengths Method (QSM). The QSM draws on theoretical and practical expertise in the art and science of questioning. We use this to help you build powerful and effective surveys.

At the heart of the QSM are the nine questioning strengths. These represent nine different approaches to questioning, based on a validated self-assessment tool: the Questioning Strengths Assessment (QSA). Using this unique research-based approach, we train participants to develop powerful survey questions and produce a highly effective survey (or surveys) tailored to your organisation’s needs.

Our work with you includes:

  • A personalised questioning strengths profile for every participant.
  • Training in proven techniques for generating and developing great survey questions.
  • Ongoing expert feedback on survey questions.
  • A final survey (or surveys) bespoke to your organisation’s needs, which can be immediately deployed.

Because the QSM is based on practical expertise and academic research, we can work with you to create any kind of employee, customer-facing, or bespoke surveys.

Get in touch to discuss how we can help you create great surveys with powerful questions.

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