Gather Insights
Effective surveys lead to deep, actionable insights
Build A Picture
The better the data, the clearer the picture
Make Decisions
Great surveys empower more meaningful decisions
Effective surveys lead to deep, actionable insights
Millions of surveys are taken every year. They are a tool for organisations to gather insights about everything from employee welfare and workplace culture to customer experiences and market trends.
The better the data, the clearer the picture
Based on the multiple rich data-points produced by great surveys, organisations can build a clear and comprehensive picture of actual or expected performance in any number of important areas.
Great surveys empower more meaningful decisions
Ultimately, surveys help to make informed decisions by revealing both strengths and weaknesses, confirming where performance is good and identifying areas for improvement and change.
Equality, Diversity, and Inclusion (EDI)SpacerWorkplace CultureSpacerEmployee SatisfactionSpacerHybrid-Working PatternsSpacerMission, Vision, and ValuesSpacerRecruitment and RetentionSpacerCustomer or User ExperienceSpacerCustomer SatisfactionSpacerMarket TrendsSpacerProduct Testing and DevelopmentSpacerOpinion PollsSpacerNew Hire FeedbackSpacerEquality, Diversity, and Inclusion (EDI)SpacerWorkplace CultureSpacerEmployee SatisfactionSpacerHybrid-Working PatternsSpacerMission, Vision, and ValuesSpacerRecruitment and RetentionSpacerCustomer or User ExperienceSpacerCustomer SatisfactionSpacerMarket TrendsSpacerProduct Testing and DevelopmentSpacerOpinion PollsSpacerNew Hire FeedbackSpacer

What We Do

We help you create great surveys using our unique, research-based framework, The Questioning Strengths Method (QSM). The QSM draws on theoretical and practical expertise in the art and science of questioning. We use this to help you build powerful and effective surveys.

At the heart of the QSM are the nine questioning strengths. These represent nine different approaches to questioning, based on a validated self-assessment tool: the Questioning Strengths Assessment (QSA). Using this unique research-based approach, we train participants to develop powerful survey questions and produce a highly effective survey (or surveys) tailored to your organisation’s needs.

Our work with you includes:

  • A personalised questioning strengths profile for every participant.
  • Training in proven techniques for generating and developing great survey questions.
  • Ongoing expert feedback on survey questions.
  • A final survey (or surveys) bespoke to your organisation’s needs, which can be immediately deployed.

Because the QSM is based on practical expertise and academic research, we can work with you to create any kind of employee, customer-facing, or bespoke surveys.

Get in touch to discuss how we can help you create great surveys with powerful questions.